WE ARE SAJHO

Hey there! We’re Kushagra & Bhavya.

We are siblings of the same age, and Sajho is our shared dream.

Growing up in a family rooted in textiles, we didn't just see fabrics—we felt them. While other kids had toys, we grew up surrounded by weaves, prints, and the stories behind every meter of cloth.

We started Sajho because we believe what you wear should make you feel confident. We’ve taken our lifelong love for Indian textiles and turned it into modern pieces you can wear anywhere, not just on special occasions.

WHAT DOES THE NAME MEAN?

Sajho comes from "Sajhna"—the art of adorning yourself. It’s our way of saying that feeling beautiful should be a daily ritual, not a rare event.

OUR MISSION

To make you feel a deep sense of pride in being Desi. We’re here to bridge the gap between our heritage and your everyday wardrobe.